1994 keynote speaker at sxsw festival9/24/2023 This year's theme is Krautrock, the classic German style of rock and electronic music that has influenced musicians worldwide since the 1970s. ![]() A highlight is the so-called Wunderbar Lunch, with its discussions and concerts. In Austin the German delegation meets up in its headquarters, Lucille Bar. SXSW is one of the most important dates in its calendar. In Austin, she's been booked for two club concerts and a radio show.Ĭarbone is one of 21 German musicians who are being supported in their journey by Initiative Musik, a non-profit organization founded in 2007 and funded by the German government to promote the country's music industry. "I've never been to America, and I decided that I was going to perform there the first time I visited," she says.Ĭarbone released her debut album, the dark, melodic "Sirens," in Germany last year. German pop singer Laura Carbone, of Mannheim, has been looking forward to the festival for weeks. James Blunt, Franz Ferdinand, John Mayer and The White Stripes: all these artists saw their popularity soar after shows in Austin. Of course, no serious musical career is based on a single appearance, but talent has to be discovered somewhere. This is what makes SXSW so exciting for newcomers - with a little luck, just the right person will be standing in the audience, ready with an invitation to a gig in Turkey or a record contract in Canada or Sweden. Young bands from all genres will have the chance to show off for an international audience. Another talk will feature producer and musician Tony Visconti, famous for working closely with the late David Bowie.īut over the following 10 days, the clubs and bars of Austin will belong to the next generation. This year, President Barack Obama, a longtime champion of new technology, will be standing onstage. Over the past 30 years, legends like Johnny Cash, Bruce Springsteen, Lady Gaga and Snoop Dogg have given talks. ![]() The annual keynote speeches are eagerly anticipated. Music professionals give talks and answer questions, with topics ranging from "Radio 411 - Do's & Don'ts of Getting Radio Airplay" to "Covering the Chinese Technology Revolution" to "Mamma Mia! Scandinavian Digital Marketing Secrets." Obama is the keynote speaker at this year's SXSW Image: picture-alliance/dpa/M.H.Simonįirst stop is the Austin Convention Center, where the panels take place. But over the years the event grew: today, it attracts upwards of 30,000 participants, and has long been established as an annual meeting place for the music industry. When SXSW kicked off in 1987 it was still quite manageable, attracting around 700 fans of alternative country and rock music. The annual music festival, which runs thorough March 20 this year, is considered to be the largest showcase festival in the world, with the most live concerts. ![]() Just the right setting, then, for South by Southwest - SXSW for short. It's a record-breaking number, apparently, and since 1991 the city has been known as the "Live Music Capital of the World." The streets are dominated by students, small businesses and around 200 clubs and bars featuring live music. ![]() For some parts of Texas that may be true, but in the state capital of Austin it's a different story.Īustin is a very liberal, at times quite crazy metropolis. Clichés immediately spring to mind, even for those who have never been there: cowboys, pistols and conservative voters. Texas is perhaps the most American of all the US states.
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